It is not how much you spend. It is how you use it.
It is not how much you spend. It is how you use it.
It is not how much you spend. It is how you use it.
maadi deploys the right-sized data architecture for your business, not the mist expensive one. We standardise the hard parts on proven, portable foundations, work within the environment you already have where it makes sense, and only reach for a paid tool when it genuinely earns it's place.
maadi deploys the right-sized data architecture for your business, not the mist expensive one. We standardise the hard parts on proven, portable foundations, work within the environment you already have where it makes sense, and only reach for a paid tool when it genuinely earns it's place.
maadi deploys the right-sized data architecture for your business, not the mist expensive one. We standardise the hard parts on proven, portable foundations, work within the environment you already have where it makes sense, and only reach for a paid tool when it genuinely earns it's place.
Fixed monthly fee | No lock-in | Australian team
Fixed monthly fee | No lock-in | Australian team
Fixed monthly fee | No lock-in | Australian team
What the maadi framework actually is
What the maadi framework actually is
What the maadi framework actually is
Not a single product, and not a toolbox with a licensing bill attached. maadi is a managed framework — our own guidelines, scrips and reference architectures, refined across enterprise deployments since 1997. One managed platform for you; modular underneath
Not a single product, and not a toolbox with a licensing bill attached. maadi is a managed framework — our own guidelines, scrips and reference architectures, refined across enterprise deployments since 1997. One managed platform for you; modular underneath
Not a single product, and not a toolbox with a licensing bill attached. maadi is a managed framework — our own guidelines, scrips and reference architectures, refined across enterprise deployments since 1997. One managed platform for you; modular underneath
THE CONSTANT - PORTABLE CORE YOU OWN
THE CONSTANT - PORTABLE CORE YOU OWN
Data foundation
Postgres in Docker. On-premise, private cloud or public cloud — same architecture, no database licensing overhead
Orchestration
n8n connect legacy ERPs and moves data on schedule, with every workflow visually auditable rather than hidden.
AI-ready by default
An MCP server exposes the governed core to AI tools from day one, without a re-platforming exercise.
THE VARIABLE - CHOSEN TO FIT
THE VARIABLE - CHOSEN TO FIT
Presentation & BI
Qlik at a flat $15,000/year where reporting is heavy. Otherwise we work inside the BI environment you already have.
Best-fit tools
We are not ideological about open source versus paid. If a commercial tool fits closely, we suggest it and manage it.
Matching tool to problem
Many sources, low volume? Fivetran earns its cost. Few sources, high volume? We build ingestion differently.
The core stays yours, The tools around it can change.
The core stays yours, The tools around it can change.
Why simpler wins
Why simpler wins
Why simpler wins
The less complex we can make a solution, the better. That is easy to say and hard to do.
The less complex we can make a solution, the better. That is easy to say and hard to do.
Anyone can tell you to keep it simple when they do not understand the complexity underneath. We have written and maintained policy in administration systems for insurers since 1998, Because we have that depth, we can recognise when a client does not need the heavyweight solution, and reach for the simplest architecture that does the job properly.
Anyone can tell you to keep it simple when they do not understand the complexity underneath. We have written and maintained policy in administration systems for insurers since 1998, Because we have that depth, we can recognise when a client does not need the heavyweight solution, and reach for the simplest architecture that does the job properly.
Anyone can tell you to keep it simple when they do not understand the complexity underneath. We have written and maintained policy in administration systems for insurers since 1998, Because we have that depth, we can recognise when a client does not need the heavyweight solution, and reach for the simplest architecture that does the job properly.
Bigger IT spend does not reliably produce better business performance.
Bigger IT spend does not reliably produce better business performance.
Paul Strassmann spent years looking for a link between IT spend and profitability. Across studies growing from dozens of firms to more than a thousand, he kept finding none — the pattern held across ROE, ROA, ROI and EVA, across industries and across countries, and in later data even tipped slightly negative.
Paul Strassmann spent years looking for a link between IT spend and profitability. Across studies growing from dozens of firms to more than a thousand, he kept finding none — the pattern held across ROE, ROA, ROI and EVA, across industries and across countries, and in later data even tipped slightly negative.
Paul Strassmann spent years looking for a link between IT spend and profitability. Across studies growing from dozens of firms to more than a thousand, he kept finding none — the pattern held across ROE, ROA, ROI and EVA, across industries and across countries, and in later data even tipped slightly negative.
So we don't start with a. platform. We start with the job.
So we don't start with a. platform. We start with the job.
Value comes from how well people use information, not from the technology itself. It is not about how much you pour into Databricks, Snowflake, or Fabric. More often than not, we get the job done on Postgres.
Value comes from how well people use information, not from the technology itself. It is not about how much you pour into Databricks, Snowflake, or Fabric. More often than not, we get the job done on Postgres.
Value comes from how well people use information, not from the technology itself. It is not about how much you pour into Databricks, Snowflake, or Fabric. More often than not, we get the job done on Postgres.
If we choose a platform wrongly, we migrate you off it — at our cost inside the maadi management fee.
If we choose a platform wrongly, we migrate you off it — at our cost inside the maadi management fee.
We make money by operating the architecture well, not by making it more complicated than it needs to be.
The Smart Stack
The Smart Stack
The Smart Stack
The core is constant; the presentation layer and any add-on tools are chosen to fit.
The core is constant; the presentation layer and any add-on tools are chosen to fit.
The core is constant; the presentation layer and any add-on tools are chosen to fit.
LAYER
THE MAADI CHOICE
BIG-PROVIDER ALTERNATIVE
ADVANTAGE
Data foundation
Data foundation
Core
Postgres in Docker (on-prem, private, or public cloud)
Postgres in Docker (on-prem, private, or public cloud)
Oracle / SQL Server, Snowflake, Databricks, Fabric
Oracle / SQL Server, Snowflake, Databricks, Fabric
Proven, scalable, fully portable, zero lock-in, no DB licensing overhead
Proven, scalable, fully portable, zero lock-in, no DB licensing overhead
Orchestration
Orchestration
Core
n8n, self-hosted
n8n, self-hosted
MuleSoft, Boomi, Workato
MuleSoft, Boomi, Workato
Reliable, flexible, visually auditable. Connects legacy ERPs
Reliable, flexible, visually auditable. Connects legacy ERPs
AI access
AI access
Core
MCP server over the postgres core
MCP server over the postgres core
Bespoke AI data pipelines
Bespoke AI data pipelines
AI-ready by default; fuller capabilities on the roadmap
AI-ready by default; fuller capabilities on the roadmap
Presentation & BI
Presentation & BI
Chosen to fit
Qlik ($15k/yr flat) or your existing BI
Qlik ($15k/yr flat) or your existing BI
Power BI Premium, Tableau Server
Power BI Premium, Tableau Server
Deployed only for heavy reporting; flat licensing, no forced spend
Deployed only for heavy reporting; flat licensing, no forced spend
Best-fit tools
Best-fit tools
Chosen to fit
e.g. Fivetran for high-source / low volume ingestion
e.g. Fivetran for high-source / low volume ingestion
Custom one-off pipelines
Custom one-off pipelines
Bought or suggested only when it fits closely and earns it's cost
Bought or suggested only when it fits closely and earns it's cost
THE CONSTANT CORE
Data foundation
CORE
Postgres in Docker — on-prem private or public cloud
INSTEAD OF
Oracle / SQL Server, Snowflake, Databricks, Fabric
WHY
Proven, scalable, fully portable, zero lock-in, no DB licensing overhead
Orchestration
CORE
n8n, self-hosted
INSTEAD OF
MuleSoft, Boomi, Workato
WHY
Reliable, flexible, visually auditable. Connects legacy ERPs
AI access
CORE
MCP server over the Postgres core
INSTEAD OF
Bespoke AI data pipelines
WHY
AI-ready by default; fuller capabilities on the roadmap
CHOSEN TO FIT
Presentation & BI
TO FIT
Qlik ($15k/yr flat) or your existing BI
INSTEAD OF
PowerBI Premium, Tableau Server
WHY
Deployed only for heavy reporting; flat licensing, no forced spend
Best fit tools
TO FIT
e.g. Fivetran for high-source / low-volume ingestion
INSTEAD OF
Custom one-off pipelines
WHY
Bought to suggested only when it fits closely and earns it's cost
One governed path from source system to AI output.
The stack is what it is made of. The flow is how information moves through it.
1 - Source
ERP, CRM, files and operational systems, where they already are.
2 - Move
Automated ingestion and orchestration on a schedule you cna audit.
3 - Store
One governed source of truth in Postgres.
4 - Present
Reporting, dashboards and operational workflows off the same source.
5 - AI
Agents working from trusted, governed data via MCP.
4 - Present
Reporting, dashboards and operational workflows off the same source.
5 - AI
Agents working from trusted, governed data via MCP.
Is this you?
Is this you?
Four questions about the reality you are running today. Nothing is sent anywhere; the answers stay in your browser.
Four questions about the reality you are running today. Nothing is sent anywhere; the answers stay in your browser.
Where we have done it
Where we have done it
Deep experience in regulated, complex environments.
Deep experience in regulated, complex environments.
Insurance & Financial Services
Insurance & Financial Services
Policy administration and heavily regulated systems since 1998. Bulletproof lineage, automated compliance, ledger and transactional data that passes internal and external audit.
Policy administration and heavily regulated systems since 1998. Bulletproof lineage, automated compliance, ledger and transactional data that passes internal and external audit.
Insurance & Financial Services
Policy administration and heavily regulated systems since 1998. Bulletproof lineage, automated compliance, ledger and transactional data that passes internal and external audit.
Healthcare
Healthcare
Strict governance, zero-trust data movement and rigid access control. Patient clinical and operational data segmented, encrypted and isolated.
Strict governance, zero-trust data movement and rigid access control. Patient clinical and operational data segmented, encrypted and isolated.
Healthcare
Strict governance, zero-trust data movement and rigid access control. Patient clinical and operational data segmented, encrypted and isolated.
Project-Based Industries
Project-Based Industries
Deep ERP integration for real-time visibility into project margins, resource allocation, work-in-progress valuation
Deep ERP integration for real-time visibility into project margins, resource allocation, work-in-progress valuation
Project-Based Industries
Deep ERP integration for real-time visibility into project margins, resource allocation, work-in-progress valuation
60-70%
60-70%
60-70%
Efficiency gain
Efficiency gain
Efficiency gain
Energy & Infrastructure
Energy & Infrastructure
Energy & Infrastructure
150%
150%
150%
More tender output
More tender output
More tender output
Insurance client
Insurance client
Insurance client
4 -> 2
4 -> 2
4 -> 2
Days of QA, cut to under two
Days of QA, cut to under two
Days of QA, cut to under two
Manufacturing
Manufacturing
Manufacturing
Right-sized, not oversized. The simplest architecture that does the job properly.
Senior people, directly. Engineers and architects who have led this domain for decades.
Predictable cost bounds. Cost governance engineered into the architecture.
We change platforms when needed. Inside the fee, at our cost.
Portable and yours. A Dockerised postgres core runs wherever you choose.
29 years of experience. Building data, analytics and ERP systems since 1997.
See maadi on your own data.
See maadi on your own data.
See maadi on your own data.
Book a discussion and together we will see if maadi is a good fit; not a canned demo - unless you want one ;).
Book a discussion and together we will see if maadi is a good fit; not a canned demo - unless you want one ;).
Private-first | Flexible deployment | High speed to value
Private-first | Flexible deployment | High speed to value
Private-first | Flexible deployment | High speed to value